MONTEGO BAY, St James — Grace Foods hosted clients to its western launch of their high energy #GoHard campaign with much fanfare at The Palms at Palmyra in Montego Bay on Sunday.

Guests were treated to an energetic performance by Montego Bay-based songbird Karen Smith, who took them down memory lane with popular Jamaican oldies during the fun-filled evening.

DJ Gemini took over entertainment duties and proceeded to create a party atmosphere on the beach, playing music from several genres while sticking to popular hits. His formula easily got the crowd in a dancing vibe.

Earlier in the day #GoHard brand ambassadors took guests through entertaining bowling and dance challenges, as part of the western launch of the campaign.

The campaign will see Grace Foods gifting over $10 million in cash and prizes over the period January 6 to April 13.

Prize options include a 2017 Nissan X Trail, a home makeover valued at $5 million, a scholarship valued at $4 million, $3.5 million in cash, a trip for two to London for the World Athletics Championship, as well as several instant prizes through the online promotion.

“We as Jamaicans work hard, play hard, train hard and study hard, our passion shows in our approach to life and this promotion is a nod to the best of who we are as Jamaicans,” said Andrea Coy, CEO, Grace Foods Domestic.